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United Nations NGO Committee on Sustainable Development
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Start with Why: How Great Leaders Inspire Everyone to Take Action |  | Author: Simon Sinek
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
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Seller: pbshop
Rating:  30 reviews
Sales Rank: 1501
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.3 x 5.6 x 1
ISBN: 1591842808
Dewey Decimal Number: 658.4092
EAN: 9781591842804
ASIN: 1591842808
Publication Date: October 29, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
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| Customer Reviews:
Showing reviews 1-5 of 30
More Than Inspiration October 30, 2009
Linda H. Leekley (Durham, NC United States)
17 out of 18 found this review helpful
As an avid reader of Simon Sinek's blog, I have been eagerly awaiting his book, START WITH WHY. I am a small business owner who had grown tired of the typical marketing advice that spells out how to manipulate people into buying your products. START WITH WHY blows that advice out of the water and, instead, encourages business people to succeed with inspiration and integrity.
Every business owner should take the time to read this book and drill down as far as necessary to discover his/her WHY. It does indeed cause you to rethink your business and the message you are sending the world about what you do.
HIGHLY recommended!
Provides the inspiration to build a reputable business with loyal customers and dedicated employees December 10, 2009
Kal H. Shah (Missouri City, Texas, USA)
10 out of 10 found this review helpful
Simon Sinek's "Start With Why" is a must read for any entrepreneur or leader struggling to create a long-term vision and guiding principles for their company or cause. The book can provide just the inspiration needed to get started in the right direction. You'll learn that the most important thing you can do as a leader is to figure out why your company or organization exists and why that should be meaningful to customers and others in society. Once the answer to this becomes clear and you believe it in your heart, the rest of the decisions about what to do and sell and how to do it become infinitely easier.
For those faced with competition, price-war and customer churn, Sinek's book can provide great insights for developing a new long-term strategy to combat these issues once-and-for-all. Sinek explains that while your product's features may be replicated and commoditized, no one can copy the kinship and confidence that your customers feel when doing business with you. This is because those feelings come from intangible values and beliefs that only you share with your customers.
How does one create such kinship with customers? The book explains the Golden Circle concept, which shows business leaders how to inspire instead of manipulating customers or employees to act. Sinek explains that trust is built naturally when you target customers that understand and believe in your WHY. So, if getting repeat and word-of-mouth business is important to you, then use inspiration, not manipulation to get the sale. Also, when business leaders properly articulate their company's WHY to employees, it makes it easier for the employees to believe in what they are selling. When sales reps sound authentic, it builds trust and loyalty with customers. It all starts with WHY.
In light of the last decade of greed and short-term trading mentality with little regard for future consequences, I found myself wholeheartedly agreeing with Sinek's observations that there are no short cuts to long-term success. Manipulation may help achieve short term results, but long-run success is only achievable when leaders are ready to make short run sacrifices/investments and willing to account for long-term impact of their decisions from the start. There is much that our universities and MBA programs can do to teach these principles to the next generation of leaders. All and all, this book left me truly inspired. Beyond the tons of practical business insights, the mental framework that "Start with Why" provides can also make anyone a better communicator as a mother, father, husband, boss or just a decent human being.
Why Start With Why is important. October 30, 2009
Mark Rubin (DC)
9 out of 10 found this review helpful
I love this book. According to Simon Sinek, one simple thing can make your business run better. It can make your employees happier. It can make your customers more loyal. It can even turn your suppliers into partners. Simon reverse engineers the most successful companies in the world to find out why they are successful. The reason is simple - they understand why they exist and they share that reason with everyone. This emotional connection, a relationship based on mutual allegiance to a cause, is part of our biology and is rooted in the part of our minds that controls decision making. As a practical matter, if you understand how people make decisions, you have the opportunity to create alignment and mutual success. Everyone wants to be happy. Everyone wants to feel like they matter. If you start with why, everyone will win.
Learn From Yourself November 9, 2009
William Rockwell (Chatsworth, CA United States)
9 out of 10 found this review helpful
Every bookstore is filled with business books that tell you WHAT to do and HOW to do it. They often seem to give contradictory recommendations. This WHY book will resolve many of the apparent paradoxes and put you on your path.
The truth is most people are too busy doing to think about the most important question which is WHY they are doing. It is likely thinking through the examples in the book you will discover why you are working too hard for your results and more importantly be able to concentrate on achieving far more with far less effort.
Want to know why people love some companies and not others, why it usually takes 2 guys in a garage, why some companies soar and others crash? It's in there.
A note on what is not in the book. There are no 7 steps to accomplishing anything you want. What and how you do things are up to you, once you figure out the why. But again there are no shortages of other books and people who can help with that.
A final note, this is a business book, but the applications extend far beyond business.
A must-read for business owners April 29, 2010
J. Grinney
4 out of 4 found this review helpful
I am a small business owner & have read everything from "The Art of the Start" to "Good to Great" - and everything in between. "Start with Why" is a must-read for anyone responsible for managing, leading and inspiring people. From the type of people who we ask to join our team, to the clients we work with and the relationships we form with them, identifying and communicating our WHY has been a game-changer.
Showing reviews 1-5 of 30
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